What are 4 effective B2B marketer’s lead generation strategies?

Millions of companies placed in the B2B Business world. Finding quality lead or generating revenue for your business is difficult for b2b marketers in the competition environment. Marketing is steadily renewed with a new strategy. Firms are always looking for the most advanced approaches to bring their business to the crest. The straight formula for success is finding a combination of strategies to reach your targets and perform automated lead generation. The Experts determining the preference of strategy for lead generation requires fragile balance between effectiveness of selected strategy and their execution.  Lead generation is getting high-quality potential customers to your business. It goes together with sales and branding, though strategies will be specific in their vicinity to the marketing process.

Being in the dynamic business world, I wanted to deliver effective trending statistics for B2B lead generation. 

I hope this article will help B2B Marketers to choose the effective lead generation strategy.

Concentrate on Website SEO and Content Marketing:

makes 3 times as many lead generations as other marketing. Website SEO with Content marketing will make customers one step forward to convert a lead. Nearly 95% of visitors that come to our website are not willing to buy, but they may be willing to give information in exchange for useful content. Most of the B2B marketers state that SEO has the greatest influence on their effective lead generation targets. The key success to generate new leads in the customer market is content curation strategy. Since Content marketing is one of the most difficult strategies for B2B marketers.

Highest Informative content with keyword optimization for email marketing, social media posts, blogs, and articles helps to stimulate your b2b lead generation. The right content with the right people will take your efforts to even further. In the search engine result page we make our website in the first page by doing best optimization practices. Lead Generation SEO is all about – getting a top rank on SERP which will assist your website attracts a lot of traffic and finally transforms them into leads. 

Like when we started with the Company our major traffic comes with the help of our blog Ak Digihub

The Website SEO Practices:

-Keyword Research: Execute keyword research to know what your customers looking for

-Creating Blog pages with optimized content: Build topic and attractive content based on focus keyword (content with keyword optimization) for easy indexing.

-Social Media Engagement

-Customized images

-Google my business Optimization

Combine Email Marketing & Social Media Channels

Email Marketing & Social media combination will amplify your Marketing efforts. But, before going to combined strategies we need to follow some ground rules to achieve success of any campaign.

  • Create effective & quality Content
  •  Know Your Audience
  •  Send Emails & Post on Social Media Regularly

Benefits of Combined Social media and Email Marketing:

  • Improve your target audience analysis
  • Boost online community
  • Improve Brand Identity
  • Distinguish From the Competition
  • Social media is beneficial for increase your subscriber and online group, compelling website traffic, build relationships with followers (brand loyalty).
  • For lead conversion Email marketing is the best. After brand identity through social media marketing, email will convert your community into paying customers.
    Emails are perfect for customized and targeted messages and retaining clients.

Cross-Platform Advertising

As we know that day by day internet space is getting crowded with the number of users. It’s a good sign that we have a huge crowd and customer base in the internet cloud to announce about our product and service. At the same time, Due to huge junk online, It is making our marketing strategy a bit tough and challenging to promote our goods or services over the online space.

And Importance of Cross Advertising

In the Internet Era, what has been observed that people don’t like to stay with one platform even if it’s too fancy and trendy also. In very simple words, we can say that users like to explore their tools with time to keep maintain their interest and get more personalization with the certain level they used to see in advertising.

Even if they switch their environment and device at one point in time. We should target the same users when they switch their channels across Advertising allows us to distribute our announcement to several channels. It’s a good sign for making brand presence across the internet cloud. Cross-advertising will mainly depend on customer behaviors that how they are searching for any product or service over the internet space. But due to cross-advertising, we can say that the customer is still in control of the marketing journey.

Event marketing and Promotion:

Everything is being with the event ideas, If you ever run an event then you cannot know how the concept is very useful and where you can make more advantage for your marketing, with each promotion the support to the last and should ensure that information is delivered to the right person.

In B2B event marketing is selling the product of the businesses where others can pay attention to our information’s. Where it can help to make the gain competitive advantage, make high revenue.

 Event marketing and promotion which helps to make the audiences more attention of the products and services. 

I recommended you to promote your event before 90 to 180days which can make huge response and should be decide that what should be your basic need of your events.

Try to take part in every social media communities for promotion and make audiences think of it every day, once they reached to the particular post or information and some of the good promotional ideas are get ad promo credits, publish great information or content and create informative videos and event marketing of your product promotion can produce high volume of lead generation.


For Lead Generation so many tools and strategies followed by B2B marketers, but the effective strategies inspired you to fill your marketing funnel in interesting ways. If you apply the above four effective strategies in your sales and marketing process, you’ll see your leads increasing rate.

Author bio

I am Preethiga, a Digital Marketer from Bangalore. I like to interact with bloggers/writers. I used to play with words most of the time to create some wonderful write up for my readers. I like to read digital marketing/Business related article.  Currently I am working as digital marketer KAP Enterprises and writing for best data provider

I just want to explore my writing journey on a good level where people should be hungry to read my upcoming write-ups.